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My First Blog!

Stand Out: Event Marketing for AV Dealers (Part 1) Our industry, along with the rest of the country, was hit hard during the recession.  Many AV dealers and integrators closed their doors permanently,...

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Outreach: Event Marketing for AV Dealers (Part 2)

In my post, Stand Out, I stated that hosting consumer and industry partner events was one of the ways to differentiate your business from your competitors by adding value as a resource. In this post, I...

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Are you Listening to Your Clients?

Oftentimes, emphasis on what makes a good sales person is placed on the ability to close a sale or knowledge of our products or even a gift for gab. However, we overlook how well we listen to our...

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The Right Brain vs. Left Brain Conundrum

Recently I attended an IDCEC approved course called “Unleashing Creativity and Tapping into the Intuitive Mind.” The description of the course touted tools for reducing stress and problem solving at...

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10 Tell Tale Signs You May be Burned Out

Over the years I have worked with some pretty amazing people… amazing people who occasionally needed a time out. They were tired, cranky or had just been in the business for far too long and started...

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Difficult Customer Situations & How to Deal

n sales, we encounter all kinds of customers. The good. The bad. The dreaded. The bad customers are perceived as bad probably because in the past we’ve had to deal with similar customers and it didn’t...

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Opportunities for growth in 2013

Recently I gave a CEDIA presentation to a group of contractors discussing how to make home technology profitable in the remodeling industry. In preparing for that presentation, I realized the facts and...

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melinda foster

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melinda foster

melinda foster

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