My First Blog!
Stand Out: Event Marketing for AV Dealers (Part 1) Our industry, along with the rest of the country, was hit hard during the recession. Many AV dealers and integrators closed their doors permanently,...
View ArticleOutreach: Event Marketing for AV Dealers (Part 2)
In my post, Stand Out, I stated that hosting consumer and industry partner events was one of the ways to differentiate your business from your competitors by adding value as a resource. In this post, I...
View ArticleAre you Listening to Your Clients?
Oftentimes, emphasis on what makes a good sales person is placed on the ability to close a sale or knowledge of our products or even a gift for gab. However, we overlook how well we listen to our...
View ArticleThe Right Brain vs. Left Brain Conundrum
Recently I attended an IDCEC approved course called “Unleashing Creativity and Tapping into the Intuitive Mind.” The description of the course touted tools for reducing stress and problem solving at...
View Article10 Tell Tale Signs You May be Burned Out
Over the years I have worked with some pretty amazing people… amazing people who occasionally needed a time out. They were tired, cranky or had just been in the business for far too long and started...
View ArticleDifficult Customer Situations & How to Deal
n sales, we encounter all kinds of customers. The good. The bad. The dreaded. The bad customers are perceived as bad probably because in the past we’ve had to deal with similar customers and it didn’t...
View ArticleOpportunities for growth in 2013
Recently I gave a CEDIA presentation to a group of contractors discussing how to make home technology profitable in the remodeling industry. In preparing for that presentation, I realized the facts and...
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